Friday, 27 February 2009

Fashion???


it calls "Tweens"



The influence of fashion is so strong that even a 7-year-old girl is so fashion conscious! However, it is a bit weird of her to dress up like 20 years old. Marketers describe the driving psychographic motivation of this group as "Tween" which means they want to be a teen, but not yet ready to stop being a kid.