A LITTLE CONCLUSION ON 10 YEARS

After analyzing 10-years collections of Marc Jacobs, the following conclusion is drawn. Firstly, I’m going to talk about what colors Marc Jacobs used under different circumstances. Secondly, I’ll highlight the special style of Marc Jacobs in applying colors. Then, I’ll move on to the color scheme that he always used, and the reason behind. Finally, I will stressed the colors that Marc Jacob loves to used, and the reason behind.

1) Colors used under different circumstances
Red+Orange+Yellow+Brown: Summer, Beach.
Different hues of Red: a feeling of sweet and cutie girls.
Black+White+Grey: a feeling of elegance
Purple+Orange+Yellow+Green+Blue: nation feeling
Pastels Colors: feminine, gentle
Red+Purple+ Green: STRONG feeling

2) The special style of Marc Jacobs in applying colors
In 2002 collection, Jacobs wants to project the feeling of a sunny Sunday morning after a long Saturday night. However, I expect the color used should be holiday mood, which are some sunshine colors, RED, ORANGE, BLUE...but Jacobs is the opposite, color used are BLACK, WHITE, GREY, KHAKI. Jacobs is always play with the opposite.

In 2003 collection, I discover one thing is that, Jacobs has all the literal references to past fashions verged on re-creation, rather than the renewal for which Jacobs is justly famous.

Moreover, I also found that Jacobs will still reference to his past collection in Perry Ellis and he also express different feelings by applying the same color scheme and nearing colors.

3) The color scheme that Jacobs always used
Achromatic Color Scheme, Analogous Color Scheme, and Monochromatic Color Scheme.

4) The colors that Marc Jacob loves to used

Black,White,Grey:
These three colors always appears in Jacobs's collections.

Not only had Jacobs been late even to the point of unfashionable, but his show was derivative, relying rather too heavily on the archive of Rei Kawakubo of Comme des Garçons and, even more so, Martin Margiela.Never one to let things lie, Jacobs responded immediately, and in suitably high-profile style, by telling the industry bible Women's Wear Daily: "I've never denied how influenced I am by Margiela or by Rei Kawakubo, those are people that inspire my work. I don't hide that... Everyone is influenced by Comme des Garçons and by Martin Margiela. Anybody who's aware of what life is in a contemporary world is influenced by those designers."

BUT WHY White, Black and Grey???
On one hand, Japanese culture in colors are the third color as their preference. Since they don't want to be standed out. Therefore, black, white and grey colour are their favourite colors.

On the other hand, Rei Kawakubo's baby boomer is after WWⅡ. At that period, Japan was full of darkness, with purging the war criminals, rape, civilian casualties, comfort woman, starvation etc. Post-war Japan was chaotic. By the influence of the baby boomer, in the earily period of Comme des Garcons the designer likes to use black, white, grey colors which refers to died, sadness.