V.M. in Marc Jacobs shop

This is the shop located in Cleveland Street.

In this shop, the main color used is white, which give a feeling of spacious.

Since Jacobs always use Achromatic color scheme in his collection, there is no surprise that the outer wall written "MARC BY MARC JACOBS" is black, and the inner wall is white, which is also Achromatic color scheme.

Moreover, the items are allocated by the color schemes that Jacobs always used in his collection. In the above picture, red in different values are put together, which is Monchromatic color scheme, and there are some bluish green items put besides, which is complimentary to the red color.

All in all, Marc Jacobs not only use achromatic color scheme, monochromatic color scheme and complimentary color scheme in his collections, but also in his shops which can tells that he really likes to use these color schemes.