Usually, the background of the ad is white, which is same as the V.M. of its own store.
Coincidentally, the color families used in Marc Jacobs' ad are those Jacobs always used in his collection. And of course, he always uses color as same as playing magic.
The above color used are the most impressed me, as when I first glance at this ad, one thing in my mind is that, "It's so feminine", "It expresses the gentle moment of female" and " It's the prettiest moment". The colors give me these feeling are in the above color family, such as pink, kahki, brown etc..
The first impression the above ad gives me is bloody, the man act like eating human meat!! Actually, it's right, it's meat, but not human, is the beef in a burger. That's mean, red, orange, yellow and brown together gives a feeling of bloody.
Oh!! here contains the color scheme Jacobs likes to use quite often!!
Do you still remember one of the outfits in Jacobs' 2000 S/S???
The theme of that year is the California Summer Girl. Let's see the outfit!!
The colors used are quite similar, except the use of sky blue. But this outfit also project the same feeling as the ad above.
And, countryside, autumn, will use the similar colors.
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